ASOS Summer Campaign Branding & Design

ASOS.com

Brief
While freelancing at the asos.com head office, I was handed the task of branding and designing the complete summer campaign for menswear 2016. I was briefed by the head of design and pitched 2 ideas to the directors of menswear. The directors unanimously chose their favourite and from there I designed the digital hub of the asos website, animated versions of the logo, image styles and campaign assets for not only the UK market but 5 translated versions of their website. This was approximately 3 weeks work.

To view the live design on their website, click here.

Original pitch logos

Option 1. Handmade stencil cardboard cut outs, scanned in and edited for colour. This option was inspired by wayfinding at the beach and the bright colours of summer.

Inspiration

Workings

Logo

Summer-logo_2

Option 2.This option was originally inspired by summer camp and the badges that go with them. This developed into retro summer vibes but the summer camp hand woven effect was still kept.

Inspiration

Logo

Print

Logo after final approvalSummer-logo-01

Translations

Desktop and mobile website designs
mac asos2

iphone asos

Animations

ASOM9-small

Summer-logo-animation-03

Image Styles

Shop page headers

mw-summer-header-v5-FESTIVALmw-summer-header-v5-CITYmw-summer-header-v5-BEACH