ASOS Summer Campaign Brand

ASOS.com

Brief
While freelancing at the asos.com head office, I was handed the task of branding and designing the complete summer campaign for menswear 2016. I was briefed by the head of design and pitched 2 ideas to the directors of menswear. The directors unanimously chose their favourite and from there I designed the digital hub of the asos website, animated versions of the logo, image styles and campaign assets for not only the UK market but 5 translated versions of their website. This was approximately 3 weeks work.

Original pitch logos

Option 1. Handmade stencil cardboard cut outs, scanned in and edited for colour. This option was inspired by wayfinding at the beach and the bright colours of summer.

Inspiration

Workings

Logo

Summer-logo_2

Option 2.This option is inspired by the retro summer vibes, which tied in neatly with the nostalgic collection that was being released that summer.

Inspiration

Logo

Print

Logo after final approvalSummer-logo-01

Translations

Assets

Screenshot 2019-02-06 at 11.27.13

 

Desktop and mobile website designs

ASOS_SS16_Desktopiphone asos SS16

Animations

ASOM9-smallSummer-logo-animation-03

Social Media

summer-mw-facebook-carousel-mockup.jpg

asos-summer-twitter-mock-up.jpg

Image Styles

Shop page headers

mw-summer-header-v5-FESTIVALmw-summer-header-v5-CITYmw-summer-header-v5-BEACH