ASOS Promotional Ad Design

ASOS.com

Brief
I was employed at asos.com to redesign their promotional banner advertisement backgrounds for SS16. The brief was to take the designs they were using and create something more dynamic and eye catching. With direction from the head of design, I created templates for artworkers with real oil paint, spray paint and watercolour backgrounds. This was approximately a weeks work to create 30 different colour variations in 4 different sizes.

Old style using photoshop brushes

mw-promo-desktop-landscape-PL-20_OFFmw-promo-desktop-landscape-week31-smart-clothing_UKPROMO_WWGRAPHIC

New styles I created using real oil and spray paint and water coloursIMG_4168

Main File-promo