Firebox Pub Branding

Concorde BGW for Fuller’s pubs

Brief
Concorde BGW are the Interior Designers working on the new Fuller’s pub in Euston station. I was brought on board to develop the logo, branding and internal way-finding design.

Process
I have used classic way-finding arrows and the Johnston font, synonymous with railway travel to bring the brand to life and pay homage to it’s surroundings. The Firebox is a classic mix of railway heritage and a modern destination brand which will hopefully become a mainstay of
Euston’s retail mix.

Outcome

Fullers_TheFirebox_Brand-02

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