Gina Bacconi has been a part of UK fashion for over a hundred years, selling dresses on to large department stores such as John Lewis and House of Fraser. In 2016 Gina Bacconi launched their website and started selling their products direct to consumers.
In March 2017 I was brought in to give my opinion on parts of the site that required development. We started with the placement of imagery and I designed a look and feel for their outlet department. I based my design on a dress from their SS17 collection. I created a floral pattern and used typography that gave a split between their regular offering and their outlet.