Bloodwise, formerly Leukaemia & Lymphoma Research
Background and brief
The charity Leukaemia & Lymphoma Research have been beating blood cancer since 1960. Since the beginning they have always had the forget me not flower within their branding until the latest brand overhaul. As can be imagined, some long standing members of the charity still wanted a way to display this flower that means so much to them in marketing collateral and communications. I was tasked with coming up with a way of using this flower in a meaningful but completely different way to anything that has previously been illustrated. I came up with a library of resources to be used in future material that included a paper version, right through to watercolours and vector illustrations.
Past representations since 1960